Category: Auto

Auto, Design, Events

2013 Volkswagen Beetle Fender Edition

 

During the Canadian International Autoshow I checked out the Beetle Fender edition and learn more about the collaboration between Volkswagen and Fender. The Beetle Fender inspired by the curves and styling of a classic Fender guitar; from the sunburst dashboard to the magnificent Fender Premium sound system, 18″ disc alloy wheels, black Uni and deep black pearl (exclusive to the Beetle Fender) and many more little upgrades. Volkswagen is the only automaker that offers the Fender Premium Audio System with eight speakers, a subwoofer, and a 400-watt amplifier. This is as close as anyone can get to a live sounding audio system on the road.

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Auto, Design, Events

CIAS2013

 

For the last few years I have visited the Canadian International Autoshow and I’ve been amazed about how fast the technology evolves from one year to the next. My favorite part of the CIAS is checking out the new lineups and the concept cars. It’s great to see how far imagination, design and innovation can go to bring one of a kind automobiles to life. Here are a few of my favorite concept cars….

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Auto, Design, Events

Volkswagen Digital Media Day

On Friday I attended the very first Volkswagen Digital Media Day at the Canadian International AutoShow. I have a total soft spot for the VW brand thanks to my Baby Jetta and I was very excited to learn about the 2013 lineup and other new and exciting things happening with Volkswagen. We were greeted by Peter Blackwell Director of Marketing for VW Canada and VW product Planners, ready to answer all our questions. The event was packed with exciting news about addition of new cars to the 2013 lineup, turbocharge and hybrid engines and so much more. It was exciting to be one of the first few people to see the TV commercials for the Jetta Turbocharged Hybrid.

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Auto, Design, Events

2013 Lexus LS Launch Event

This post is sponsored by Northwest Lexus, supporting The Relentless Pursuit of Perfection. To learn more click here. The content and opinions in this post is %100 by me and thank you Northwest Lexus for supporting LifebySAJE to share what we love with you.

On Tuesday I attended the launch event for 2013 Lexus LS held by Northwest Lexus in Rose Theatre, Brampton. Everyone from Lexus Canada CEO to the team at Northwest Lexus and loyal customers of Lexus were super excited to finally be able to get an up close look at Lexus’s flagship sedan. After couple of hours of mingling and eating we were officially introduced to the new redesigned addition to the Lexus lineup and boy it did not disappoint. Everyone was super impressed with the new look and of course functions of the Lexus LS.

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Auto, Design, Events

Porsche Centre Oakville

This post is sponsored by Porsche Centre Oakville; 5000 sq. meters of state of the art lifestyle facility bringing people and Porsche together. Thank you for your support of our love of luxurious sports cars.

I always wondered when a new business opened, how long the owners took to plan, organize and get to the opening stages of their business and how they made it successful. How they found the target audience and kept them interested and engaged in their products?

 We all know a great product is not the only element of a successful business. So much more goes into building a business to make it desired… and long-lasting. It takes a creative marketing strategy to build ongoing momentum and turn a business into a demand driven machine.

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Auto, Design, Events, Fashion

Downtown Oakville & Mercedes-Benz Fashion Show

This post is brought to you by Mercedes-Benz Oakville. Mercedes-Benz designs luxury cars around its German heritage. Visit MBOakville.ca to learn more and check out @MBOakville on Twitter. Thanks, Mercedes-Benz, for supporting and sharing our passion for fashion!

On Saturday night, I attended the Mercedez-Benz Oakville Fashion Show which was hosted by Fashion Television’s Jeanne Beker at the Oakville Performing Art Center. Having attended a few seasons of Toronto Fashion Week,I had an idea how the night was going to go but I was pleasantly surprised as the night went on…I started the night at Paradiso, a charming little Mediterranean restaurant in downtown Oakville. While walking around the room and chatting up some locals I realized how important events like these are for the community. Downtown Oakville is a beautiful place filled with nice little boutiques, stores and eateries and this night was all about supporting these businesses in a unique, intimate and fashionable way! Continue reading “Downtown Oakville & Mercedes-Benz Fashion Show”

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