Volkswagen Digital Media Day

On Friday I attended the very first Volkswagen Digital Media Day at the Canadian International AutoShow. I have a total soft spot for the VW brand thanks to my Baby Jetta and I was very excited to learn about the 2013 lineup and other new and exciting things happening with Volkswagen. We were greeted by Peter Blackwell Director of Marketing for VW Canada and VW product Planners, ready to answer all our questions. The event was packed with exciting news about addition of new cars to the 2013 lineup, turbocharge and hybrid engines and so much more. It was exciting to be one of the first few people to see the TV commercials for the Jetta Turbocharged Hybrid.

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SolmazFebruary 19, 2013April 26, 2018Leave a comment

Auto, Design, Events

Porsche Centre Oakville

This post is sponsored by Porsche Centre Oakville; 5000 sq. meters of state of the art lifestyle facility bringing people and Porsche together. Thank you for your support of our love of luxurious sports cars.

I always wondered when a new business opened, how long the owners took to plan, organize and get to the opening stages of their business and how they made it successful. How they found the target audience and kept them interested and engaged in their products?

We all know a great product is not the only element of a successful business. So much more goes into building a business to make it desired… and long-lasting. It takes a creative marketing strategy to build ongoing momentum and turn a business into a demand driven machine.

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SolmazNovember 11, 2012April 26, 2018Leave a comment

Random, Travel

Canada, I Wanna Get To Know You!

I’ve lived in Canada for the past 13 years and I’m ashamed to say I have not made the effort to learn more about my new home. I have been in my bubble in Toronto and ignored the rest of this amazing country, until now. I’ve taken a lot of roadtrips across Ontario and it is beautiful. All I see is lush green and beautiful … Continue reading Canada, I Wanna Get To Know You!

SolmazSeptember 9, 2012April 26, 2018Leave a comment

Auto, Events

VW Freedriving Tour – 2012 Beetle

Over the weekend I checked out the VW Freedriving Tour in Toronto and gave 2012 Beetle a try on their closed course. I can’t wait to see the video they have of me freaking out about the “ice surface” area of the course. The car itself was a joy to drive, powerful, spunky and comfortable. I was pleasantly surprise to see that the beetle was … Continue reading VW Freedriving Tour – 2012 Beetle

SolmazJuly 30, 2012April 26, 20182 Comments

Auto

HAPPY 60th VOLKSWAGEN CANADA

…Thank you for 60 years of VW goodness in Canada… Continue reading HAPPY 60th VOLKSWAGEN CANADA

SolmazJuly 30, 2012April 26, 2018Leave a comment

Design, Random

Going On A Heist, A VW Art Heist

Remember few months back there was a VW Jetta GLI commercial that was made using both a motion and a long exposure stills camera? Well, the good people at VW used the pictures from this innovative commercial and came up with a fun social experiment called the “VW Art Heist”. Lets just say some lucky “heisters” from Toronto, Vancouver and Montreal got to take home … Continue reading Going On A Heist, A VW Art Heist

SolmazOctober 19, 2011May 12, 2013Leave a comment

Events, Food

Stella Artois… You Did It Again!

Last night we celebrated Toronto with Stella Artois and 1LoveTO guys at their amazing block party on King st. west. The music was pumping,lights were flickering over our heads and of course there was Stella. Cool, cool Stella!

The location of the block party was amazing, you would get the best view of CN Tower, beautiful full moon and of course the massive makeshift screen of all things Stella Artois!