In March of 2011, Sears Canada entered a new phase in its fashion direction with the announcement of Jay Manuel as the Creative Director for ATTITUDE Jay Manuel, its private label collection. As a respected make-up artist, creative director and television personality, Manuel is well-known for his role as Creative Director on America’s Next Top Model and the Host of Canada’s Next Top Model. Presenting his second collection, Jay once again draws from his international experience working with designers and creative visionaries, The Spring/Summer 2012 Collection celebrates the limitless possibilities for global travel in the modern jet-set age. With focus on expressive prints from the 1930s bygone era, ATTITUDE Jay Manuel exudes the understated elegance, yet rich diversity of an inspirational locale. For Manuel, quality, versatility and impeccable tailoring is paramount in each garment, from the essential wardrobe staples, to the fantastic statement pieces. In addition to women’s apparel, ATTITUDE Jay Manuel also includes shoes, bags and accessories. 
ATTITUDE Jay Manuel ranges in price from $13 to $299 and in size from 0-18. The collection is available at Sears retail stores and online at http://www.sears.ca/attitude. Follow ATTITUDE Jay Manuel on Twitter @ATTITUDE_JM.