All posts tagged: Launch

2013 Lexus LS Launch Event

This post is sponsored by Northwest Lexus, supporting The Relentless Pursuit of Perfection. To learn more click here. The content and opinions in this post is %100 by me and thank you Northwest Lexus for supporting LifebySAJE to share what we love with you. On Tuesday I attended the launch event for 2013 Lexus LS held by Northwest Lexus in Rose Theatre, Brampton. Everyone from Lexus Canada CEO to the team at Northwest Lexus and loyal customers of Lexus were super excited to finally be able to get an up close look at Lexus’s flagship sedan. After couple of hours of mingling and eating we were officially introduced to the new redesigned addition to the Lexus lineup and boy it did not disappoint. Everyone was super impressed with the new look and of course functions of the Lexus LS.

Evoque – Bringing Sexy Back On The Roads

On Monday I was invited by Land Rover of Toronto to check out Range Rover Evoque, their new compact SUV, at the Grand Touring Automobiles location. My first impression was “OMG, this car looks angry!” and I loved it. I always thought if I’m going to drive a small SUV I want it to be intimidating and sexy at the same time. Let’s just say the coupe version of Evoque in Fuji White is exactly what I had pictured. Evoque is a mixture of the old Range Rovers with their familiar front grills mixed with the new design of sharp lines on the sides. The muscular shoulders give Range Rover Evoque a natural presence and magnetism making it a sigh worthy car. This car screams DRIVE ME!!! I can totally picture myself driving this beauty all over the city from running errands to going to the coolest parties in town. This could just be THE car to be seen in during TIFF2011!!! Sigh…. Beside all the shiny new cars, there were happy party goers all …

Fiat 500 By Gucci

For years now I’ve been talking with my friends to go back to Italy where we all met for the first time during a university abroad program in a little town called Siena. After hearing about the launch of 500 by Gucci during the Milan Fashion Week, I think I have more reasons to make that trip sooner than later. I would love to give this car a try because the first family car related memories that I have is from our little red Fiat 128, another reason is that it would be fun to zip through all the narrow streets in Siena with the 500 and lets face it, this car is super stylish and adorable!   500 by Gucci is a collaboration between the Italian car maker and Gucci’s creative director Frida Giannini to celebrate Gucci’s 90th anniversary. The 500 by Gucci will initially be available from April 1st to June 30th (in Italy), exclusively by pre-order online at, starting from 17,000 euros or about $24,000. But if that’s a big price …