During the Canadian International Autoshow I checked out the Beetle Fender edition and learn more about the collaboration between Volkswagen and Fender. The Beetle Fender inspired by the curves and styling of a classic Fender guitar; from the sunburst dashboard to the magnificent Fender Premium sound system, 18″ disc alloy wheels, black Uni and deep black pearl (exclusive to the Beetle Fender) and many more little upgrades. Volkswagen is the only automaker that offers the Fender Premium Audio System with eight speakers, a subwoofer, and a 400-watt amplifier. This is as close as anyone can get to a live sounding audio system on the road.
On Friday I attended the very first Volkswagen Digital Media Day at the Canadian International AutoShow. I have a total soft spot for the VW brand thanks to my Baby Jetta and I was very excited to learn about the 2013 lineup and other new and exciting things happening with Volkswagen. We were greeted by Peter Blackwell Director of Marketing for VW Canada and VW product Planners, ready to answer all our questions. The event was packed with exciting news about addition of new cars to the 2013 lineup, turbocharge and hybrid engines and so much more. It was exciting to be one of the first few people to see the TV commercials for the Jetta Turbocharged Hybrid.