Design

Technology, fashion, cars and home decor…

2013 Volkswagen Beetle Fender Edition

Posted by solmazinthecity on March 3, 2013
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VW Beetle Fender

During the Canadian International Autoshow I checked out the Beetle Fender edition and learn more about the collaboration between Volkswagen and Fender. The Beetle Fender inspired by the curves and styling of a classic Fender guitar; from the sunburst dashboard to the magnificent Fender Premium sound system, 18″ disc alloy wheels, black Uni and deep black pearl (exclusive to the Beetle Fender) and many more little upgrades. Volkswagen is the only automaker that offers the Fender Premium Audio System with eight speakers, a subwoofer, and a 400-watt amplifier. This is as close as anyone can get to a live sounding audio system on the road.

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CIAS2013

Posted by solmazinthecity on February 24, 2013
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CIAS2013

For the last few years I have visited the Canadian International Autoshow and I’ve been amazed about how fast the technology evolves from one year to the next. My favorite part of the CIAS is checking out the new lineups and the concept cars. It’s great to see how far imagination, design and innovation can go to bring one of a kind automobiles to life. Here are a few of my favorite concept cars….

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Volkswagen Digital Media Day

Posted by solmazinthecity on February 19, 2013
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Volkswagen @ CIAS

On Friday I attended the very first Volkswagen Digital Media Day at the Canadian International AutoShow. I have a total soft spot for the VW brand thanks to my Baby Jetta and I was very excited to learn about the 2013 lineup and other new and exciting things happening with Volkswagen. We were greeted by Peter Blackwell Director of Marketing for VW Canada and VW product Planners, ready to answer all our questions. The event was packed with exciting news about addition of new cars to the 2013 lineup, turbocharge and hybrid engines and so much more. It was exciting to be one of the first few people to see the TV commercials for the Jetta Turbocharged Hybrid.

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Grace Eunmi Lee & Her Ceramic Creatures

Posted by solmazinthecity on December 3, 2012
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Grace EunMi Lee One of a Kind

Once in a while I find interesting artists at the One of a Kind Show and I think Grace Eunmi Lee is the one from this installment of One of a Kind Show. Her ceramic art is a beautiful representation of all those small things we disregard everyday. The micro-organisms and microscopic creatures living around us, in the air, water and so forth. Grace is using her art to bring attention to these little details of our world. I love her little microscopic creations, they are weird and strange-looking and it just amazing to look at each one of them. Continue Reading

Fun Finds at One of a Kind Show

Posted by solmazinthecity on December 3, 2012
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One of a Kind Show 2012 tile

Now that I’m all inspired for the gift giving season ahead, I’m off to shop at the One of a Kind Christmas 2012 Show . This year my shopping buddy and I decide to try something new, visit our favorite booths first and pickup our must haves and then spend a fun, relax afternoon to just wander around the show and discover new artists and items. Over the years we both have learned that if you don’t buy it when you see it, you wont find it again! I have been a victim of “we sold out!” way too often at the OOAK…So here we go….

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One of a Kind Show Christmas 2012

Posted by solmazinthecity on December 3, 2012
Posted in: Design, Events, Food. Tagged: , , , , , . 2 comments

One of a Kind Show Christmas 2012

For the last couple of years I have been lucky enough to slice out some time to attend the One of a Kind Christmas shows. It is an amazing feeling to celebrate Canadian artists and brands from all over Canada, bringing together under one roof for almost 2 weeks of shopping frenzy. Customers are always excited to see new products from new and returning artists or find more of their favorite goods from previous years. It’s truly a fun show to attend and I promise that you would not leave empty-handed. Just to get everyone excited for the Christmas shopping season…some inspiration right off the bat with the beautiful Christmas displays and massive One of a Kind tree!

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2013 Lexus LS Launch Event

Posted by solmazinthecity on November 18, 2012
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This post is sponsored by Northwest Lexus, supporting The Relentless Pursuit of Perfection. To learn more click here. The content and opinions in this post is %100 by me and thank you Northwest Lexus for supporting LifebySAJE to share what we love with you.

On Tuesday I attended the launch event for 2013 Lexus LS held by Northwest Lexus in Rose Theatre, Brampton. Everyone from Lexus Canada CEO to the team at Northwest Lexus and loyal customers of Lexus were super excited to finally be able to get an up close look at Lexus’s flagship sedan. After couple of hours of mingling and eating we were officially introduced to the new redesigned addition to the Lexus lineup and boy it did not disappoint. Everyone was super impressed with the new look and of course functions of the Lexus LS.

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Porsche Centre Oakville

Posted by solmazinthecity on November 11, 2012
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This post is sponsored by Porsche Centre Oakville; 5000 sq. meters of state of the art lifestyle facility bringing people and Porsche together. Thank you for your support of our love of luxurious sports cars.

I always wondered when a new business opened, how long the owners took to plan, organize and get to the opening stages of their business and how they made it successful. How they found the target audience and kept them interested and engaged in their products?

 We all know a great product is not the only element of a successful business. So much more goes into building a business to make it desired… and long-lasting. It takes a creative marketing strategy to build ongoing momentum and turn a business into a demand driven machine.

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